• 31Aug

    Sony A33/A55 Cameras are the newest, best and brightest that Sony has to offer. And with their new “Translucent Mirror” technology, they aim to finally get professionals from Nikon, Cannon, Sigma and others, to give them their due. The A33 weighs in at 7fps and 14.2MP, while the A55 comes in at 10fps and 16.2MP.

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  • 30Aug

    Canon is back with a 18MP sensor, full 1080p HD video (24-30fps), and boundless other great features like 12,800 ISO and 5.3fps continuous shooting, of course Canon also packs their normal high quality into a neat body that has everything right where you need it, Fall back? Price, Canon is really charging for this with a base price well above others in its class. $1100 (Body Only). NC

  • 25Aug

    Leica is legendary for its rangefinders, and photographers everywhere know and respect the images they produce. Now for the first time Leica offers a full service rangefinder in digital form. The Leica M9 is the worlds first full frame rangefinder featuring a 18 megapixels, Leica M lens compatibility, 80-2500 ISO, full-frame 24 x 36mm sensor, 2 1/2 inch display, and of course those classic looks that make Leica’s look so good. The M9 can also make another bold boast, it’s the world’s most compact full format camera. Available in black or silver finishes. $8,000. NC

  • 23Aug

    Nikon’s new DSLR is nothing short of amazing, with a 14.2 Megapixel DX-format CMOS Image Sensor, 1080p H.264 video recording at 24 fps with full AF, 11-point AF system with full 3D tracking, ISO max of 12,800, and a guide mode that teaches new photographers how to do more then just point and shoot. Other new features include things like the quiet shutter release mode, and the included 3x 18-55mm Zoom-Nikkor VR Image Stabilization Lens, but the real treat here is a higher end quality Nikon at a lower end price point. $700.NC

  • 23Aug

    While these aren’t going to replace our Moleskines anytime soon, they are quite nice. With a variety of styles to chose from, you may want to check these out. $12-20 NC

  • 23Aug

    It’s been a year since Nikon released it’s first generation camera/projector hybrid, it was a wonderful concept that had a few issues. Such as being a bit dimmer then it needed to be, and had a bit of a price tag, it also suffered from less then expected sales in some retail markets. But now Nikon has returned to the idea with the all new Coolpix S1100pj, redesigned with a improved specs, like a 40% increase in projector brightness, USB connection for projection of other devices, 720p film recording, and a improved touch screen. $350.NC

  • 19Aug

    Printing small credit card sized photo’s and coming with a digital control screen, exposure settings, landscape mode, and a detachable lens, this is instant photography done up Fuji style. Best still is that the Fuji Instax Mini 25 uses the same film as Polaroid MIO and 300 cameras, which means it’ll be easier to find film for then some instant photography options out there. Camera: $124. Film + Camera Bundle $140.NC

  • 17Aug

    Looking for a gift for that photographer friend of yours? Well this may be it. Down to the last detail, this looks just like a lens, it’s comes with a lens cap lens, rubber grip focus and focal length rings, and a auto focus switch that really switches! Just don’t forget it’s not a real lens and dump coffee on your DSLR. $24.NC

  • 10Aug

    Fan favorite, the Diana Mini 35mm camera is now available in white. So for those of you who have been waiting, or for those who are not satisfied with the standard blue on black,  you now have yet another Lomography camera to fulfill your analog desires. $70. NC

  • 02Aug

    While we weren’t really sure at first what was so special about a charger being from Apple, we then learned that Apple designed these to withstand hundreds of charges, not the dozens you get out of most rechargeable batteries. With Apple claiming these last for over ten years and coming with 6 batteries, they may very well be worth your money. $29. NC

What is NC:

  • Necessary Cool is a premier, online magazine dedicated to all things cool. We test and review the products that we find not only hard to live without, but amazingly cool!

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