NecessaryCool.com was founded by Jef Price & Cullen Marriott in 2007 and Relaunched in April of 2009 as the Premier guide to cool. Since their relaunch NecessaryCool has become a smash underground success with readers around the world and is respected by world class brands like XSMG World Ltd, Teva Footwear, Otterbox, Rethink Clothing, many others.

NecessaryCool features world exclusive interviews with inventors, entrepreneurs, writers and leaders of the comic industry, as well as features and reviews with real info about the products.

NecessaryCool was founded with the idea that review and product sites should be more then just a place to plug your sponsors product. That’s why the only sponsors we have are brands we use and love in real life, rather then whoever gives us a check. NecessaryCool covers everything in the world of cool and is proud to be completely independent media.

NecessaryCool has received mass acclaim from press sites and blogs.

We have plans above and beyond what you see now as we are always looking forward to the future.

If you have a product you like us to review or an idea for a feature, please drop us a line through the contact link. NC

Jef Price & Cullen Marriott Co-Founders of NecessaryCool