• NecessaryCool.com started as an idea and has become a movement of independent minds and adventurers. Founded over hot wings and drinks, NecessaryCool now travels around the nation testing gear from our dozens of sponsors.

    Interviews, features, brand sponsored and endorsed testing, and reviews on everything from outdoors equipment to technology, NecessaryCool has become a trusted resource for our readers around the world.

    President and Co-Founder Jef Price is an Jeep guy, lab owner, photographer, adventurer and more. You can find him on Twitter, Facebook and BCX.

    Vice President and Co-Founder Cullen Marriott is a web design extraordinaire, adventurer, musician and tech geek. You can find him on Twitter, Facebook and BCX.

    NC is growing. Thanks for being a part of it.  

What is NC:

  • Necessary Cool is a premier, online magazine dedicated to all things cool. We test and review the products that we find not only hard to live without, but amazingly cool!