24Jan

What do a kid in a Darth Vader outfit and a roaming beetle have in common? They’re both involved in the new Volkswagen Superbowl ads created by Volkswagen’s creative Agency of Record Deutsch LA. The new Beetle ad doesn’t even feature the car, which is, at the least, incredibly bold or maybe risky (nah it’s bold) advertising.
Both video’s can be seen after the break. NC
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19Jan

For a pair of gloves that’ll handle the next adventure, you should be looking for a tough as nails, rugged, and perfectly fitted glove that’ll handle abuse, and protect your hands while still being capable of activities like rappelling. Look no more. These are what you seek.
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19Jan

So lets say you’re not sure if the adventure ahead will bring you into an abandoned building, underground or through rocky trails that go into the deepest woods. Teva, one of our favorite collaborators here at Necessary Cool, has your feet covered with these awesome kicks. Tough tread patterns dig in to almost any terrain, plus with eVent these shoes are water proof. They look cool enough to be worn around town, and they’re capable enough off road to keep you moving forward. These are our stand out choice for one shoe to do it all. 10/10. $110. NC
18Jan

Step one? Get a good bag that’ll always hold everything you’ll need on you adventure. One of our favorites is Oakley Contact bag, plenty of room, a nice clean urban look and tough enough survive the roads ahead. The Contact also has a waist belt in case you’re carrying a heavy pack. $120. NC
18Jan
So since we posted the video Undercity, we’ve had a lot of questions on what type of gear one would take on an Urbex excursion. While we here at Necessary Cool would never condone such an adventure, we do know what gear we would use if we were to ever have gone on such a venture. Watch this week as we share the best gear in our closets over the few days.
18Jan

Long before the beautiful axe that brands like Best Made produce arrive at your home, they look something like this. Now you can make your own hand crafted axe. Just pick up this fancy kit from BMC and get to work. $140. NC
17Jan

The great Grandson of the great James Beam, Mr Fred Noe created this finely blended 120 proof bourbon. $40. NC
17Jan

Featuring John Wayne’s only Oscar-winning performance and one of our favorites of his. Also filled with cameos by Robert Duvall, Jeff Corey, and Dennis Hopper. This is a Blu-Ray every man should own. $18. NC
17Jan

One guy gives away free hugs, the other charges $2. “What can I get for $20?”. NC
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17Jan

David Carson, one of the most respected graphic designers in the biz is going back to print with his new magazine. Link. NC