I’d be lying if I said that this wasn’t the greatest idea any shoe company has ever had. The concept? Completely design  your own Puma shoe from one of 3 base styles. Pricing starts at $110 for the “First Round” style (the style in our pics), also available as a base are the “Basket” and “RS-100″ styles. With tons of options to customize, you can spend hours designing dozens of variations so that you can create that one of a kind shoe, we spent more then 2 hours and never made the same pair twice. You can even choose from four tag styles for the label. If you’ve been looking for a new pair of shoes, stop looking, you’ve found them. Necessary. NC